The modern traveller wants flexibility.
This means they can hop from one location to another with a minimum of fuss. The “over-the-top” approach of many “traditional” hotels can put the brakes on this approach. What a city hotel really needs is an open, flexible lifestyle which doesn’t place any restrictions on its guest. In fact, it should do just the opposite, offering up new possibilities every day. Voilà – it really is that easy to explain what the Daniel is all about. Feel free to use our expression for it and call it “Smart Luxury”.